May 12, 2025
Executive Creative Director & Partner
Sixteen years ago, Maxime left his hometown of Brussels to chase a dream of becoming a pro snowboarder in British Columbia. It didn’t go quite as planned—but it led to something even better: a career in advertising. Since then, he’s been relentlessly pushing the creative bar, crafting bold ideas and impactful work for great clients, always driven by curiosity, grit, and a love for visual storytelling. He consistently ranks amongst Canada’s top creatives with numerous accolades from Cannes, D&AD, The One Show, Clio, Webby Awards, ADCC and the Effies.
