May 12, 2025
Head of Strategy
Rafik is a globally seasoned strategist with experience spanning North America, APAC, and international markets. He has shaped impactful campaigns for brands like Subway, Perrier, Skip, Lexus, Coca-Cola, and Unilever, always blending cultural insight with business results. His work has been awarded at Cannes Lions, One Show, D&AD, and Effies, where he also served as a juror. Consistently named as one of Canada’s top strategists, Rafik brings a rare mix of creative ambition and commercial acumen to every brand he’s involved in.
