KFC: Matty Matheson.

KFC partnered with unapologetic chef and cultural force Matty Matheson for a collaboration that felt more like Matty crashing headfirst into the KFC universe. After “winning” the keys to a KFC from Colonel Sanders in a high-stakes poker game, we transformed a real restaurant into “Matty’s KFC” and worked with him to create a bold national menu, alongside custom packaging designed by his personal tattoo artist, Alex Snelgrove.