KitKat: Windows Break.

On July 19, 2024, the world faced the largest IT outage in history, freezing millions of Windows devices. As screens went dark, KitKat (the brand built on breaks) was first to respond. Within two hours, the infamous blue screen of death became a KitKat ad, turning a moment of global frustration into levity. The bold move captured worldwide attention, proving that even in a digital meltdown, there’s always time for a break.