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RONA: Half-Ass.

In the world of home improvement professionals, “half-ass” is used to describe projects that are done poorly. So to hammer home that RONA’s the place for doing things right, Courage built a literal Half-Ass. That’s right, a two-legged half donkey. Because when it comes to home improvement, anything less than whole-ass just won’t cut it.

RONA's Cheeky Campaign Features a Literal Half-Ass to Champion Quality Work