Sephora: Holiday Hints.

Holiday Hints took real wish lists from beauty lovers and turned them into cheeky, impossible-to-miss messages aimed directly at the people shopping for them. Through geographically targeted OOH and guerrilla placements across Canada, we amplified their hints and spoke to gift givers one-on-one. By doing so, Sephora stayed top of mind in holiday gifting conversations, helped shoppers get it right, and made sure beauty lovers across the country got exactly what they wished for.