SKIP: Writers Room.

Great stories need conflict. But Skip removes that from everyday life. That simple tension inspired “Writers Room”, a campaign starring Seth Rogen, whose blockbuster ideas keep falling apart the second Skip enters the plot. A boxer is never discovered because grocery deliveries are too convenient. A mafia showdown deflates because Skip arrives too quickly. Using his signature self-aware humour, the campaign showed that Skip makes life so easy, it’s actually terrible for storytelling.