Turtles: Turtleneck.

Turtles is a holiday classic, beloved by older Canadians but less known to younger adults. To help them slow down the holidays, we created the Turtles Turtleneck, a playful symbol of escape. In our launch film, when family chaos gets too intense, the sweater hilariously creeps over the hero’s face. Limited-edition turtlenecks, complete with a snack-sized hole, brought the slowdown to life online.